The Awful Truth about Annuity and Insurance Leads

You see the websites, the ads: exclusive, never seen before sold, prospects eager to buy insurance and annuity Leads. Some leads cost a few dollars -, annuity buyers , others are more than one to one hundred a pop. I was wondering, how good are these insurance, annuity buyers , and annuity leads? I decided to find out. I'm not specific to insurance and annuity lead websites name, but I give you a summary of how it all shook. Insurance and Annuity Lead Website A: Cost: Cheap Results: Terrible. 10% of the leads my staff called got number no longer in service recordings. The rest: the people had no idea what we were talking about. They were not interested in annuities,, annuity, annuity buyers , buyers , insurance or investments, nor do they remember filling out a request form for information on the Internet. Turnover: 0 Insurance and Annuity Lead Website B: Cost: Average Results: Terrible. Prospects not recall filling out request, annuity buyers , for information about anything related, annuity buyers , to,, annuity buyers , annuity buyers , annuities, insurance or financial planning. Most just hung-up. Sales: 0 C Insurance and Annuity Leads Website: Cost: Expensive Results: About twenty percent remembered filling out a request for information. However, they had been mentioned, annuity buyers , many times by different agents. Most were sick and tired of the calls. A few had begun to cooperate with other agents. Most hung up angry. Sales: 0 I have two-one thousand dollars on this experiment. I'm not a buyer inadmissible. I had thrown away my money, not to mention time spent by my staff to call these, annuity buyers , "hot prospects contact". What the heck is going on? How could these websites sell such garbage? I stuck around, wrote a few e-mails to ' experts', not surprisingly, nobody came back to me. Fortunately, I finally make contact with a marketing person who previously worked for a big lead selling outfit, annuity buyers , . She gave, annuity buyers , me the juicy details about how the majority of these leading companies are active, whether insurance leads, long term care leads, annuity leads, or MLM / Work-from-Home leads. They are all, annuity buyers , employed by the same methods. Method # 1: You send cute E-card, annuity buyers , to your mother wished her a happy birthday . You fill name, e-mail and click Send. Your name and e-mail caught. If the site is a leading harvester masquerading as an e-card site, will you e-mail by people looking to sell you annuities, business opportunity, etc Method # 2: Leads site buys huge database, often just regional phone book listings. They sell these "leads" which are nothing more than names and numbers picked from the phonebook. Some of these people, annuity buyers , even on the Do Not Call list, which could land you in hot water. Method # 3: The harvest runs from search, annuity buyers , engines. Often these leads are quality, but are expensive to catch, so the leads companies will sell the leads over and over. By the time you buy the lead may, annuity buyers , have sold twenty times. Sometimes you're the first to buy and you will find some quality prospects, you're often not. Method # 4 : Internet robots crawl web sites hunting for e-mail addresses, annuity buyers , associated with insurance and annuity content. One might inquire about annuities on a newsgroup or forum, besides what they know they get offers from annuity companies. The Annuity Lead companies, annuity buyers , let you not in the way they have harvested the leads.'s called spam and you could get in serious trouble for contacting these people unasked. My contact did say that there are, annuity buyers , decent leads, annuity buyers , sites. They told their policy to check to see whether they guarantee the leads. Remember, just because one does not guarantee that your money back if it does not produce results. But often sites with some sort of guarantee are sites that harvest only quality leads and only once sales. If you still leads the mind to internet try my advice is to try only a few. Do not buy into a great program that a minimum monthly or a large purchase in advance required. Experiment a bit with a diameter of sites. Who knows, you'll find that one legit that will help you some money. Broich Bill is the founder of The Broich Approach, an annuity sales and marketing system based in Olympia, Washington. You can learn more about him and its system: http://www.broichapproach.com