Getting Mileage On Continuing Sales

Single sales are good, but ... Multiple Sales are better. Occasionally, a commercial stock photographer tells us here at Photo Source International, "I've never sold a picture for less than $ 500." He continues: "I do not see how you can survive on stock photography,, annuity buyers , photos selling for less than $ 500!" His position has merit - if you sell commercial stock photos on a one-shot basis, to clients you probably will not deal with half time. In fact, the overhead costs of the contact and follow-up of the first commercial sale to a customer eats the most of your profits. The secret is to develop your company, annuity buyers , that you work vertically - instead of across the board (horizontal) with your buyers.CONTINUING SALES Editorial stock photography lends itself to the development of long-term working relationships with photo editors, with potential for further sales. (There is less turnover among editorial photo buyers, in the book, journal, and periodical, annuity buyers , industry, then under the commercial photo buyers in advertising, public relations and corporate areas.) If a photo editor pays an average of $ 200 per picture and you make a turnover 4 years to him / her, a photo editor that truly represents a $ 800 annual payment for you (4 x € 200). As a specialized market that remains, annuity buyers , a customer for you for 10 years - that is the average of the industry - a photo editor (or his company, even though that particular publisher leaves), represents, annuity buyers ,, annuity buyers , $ 8000 of revenue for you, minimum . If you match one years to ten specialized image editors, with an annual turnover of approximately, annuity buyers , $ 800 each,, annuity buyers , are you talking about a $ 8000 annual allowance. This translates to a total of $ 80,000 working as they (and their replacement editors, annuity buyers , - since the needs of the publishing field usually remains the same), annuity buyers , remain as customers for the usual period of ten years. And remember this is based on only four photo sales per year. You realize that 20 times or more, with every customer. Make the effort, annuity buyers , to, annuity buyers , keep your editorial photo editors happy good effort spent.Rohn Engh is director of Photo Source International and editor of Stock Photo Notes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. 1 800 624 0266 Fax: 1 715 248 7394. Web site: http://www.photosource.com/products